Travel Advisors are in a service industry and we succeed or fail based on not only what we do for our clients but how we treat them as we help plan and execute their trips. In addition, Travel Advisors are currently enjoying a prominent place in the industry and in the eyes of the consumer…
Today’s travel agents are no longer mere booking intermediaries. They have become trusted advisors — akin to financial planners and CPAs — who make the overall travel experience better and provide both leisure and business travelers maximum value for their travel dollar. The term “advisor” not only more accurately describes the value our members provide…
-- Janice Gilliard