Staying ahead in the travel industry means keeping a pulse on emerging trends, shifting regulations and rising guest expectations. Here are key highlights:
- Ultra‑large cruise ships are reshaping family vacations. The success of Icon of the Seas has spurred demand for mega‑ships with immersive experiences.
- Private island offerings are evolving. Royal Caribbean’s latest destination, Perfect Day Mexico, launching in 2027, will include record-breaking waterslides and cultural attractions.
- Renewed focus on sustainability and shore‑based partnerships. Ports like Port Canaveral are expanding infrastructure to support massive vessels.
🚢 Spotlight: Royal Caribbean’s Star of the Seas
Launch & Overview
The Star of the Seas, Royal Caribbean’s second Icon-class mega-ship is scheduled for debut in August 2025. She will operate weeklong Caribbean cruises from Port Canaveral. Built at Finland’s Meyer Turku shipyard and delivered in July 2025, the vessel completed sea trials by May. In July, music legend Diana Ross was announced as its official godmother.
Specs & Scale
- 5,610 passenger capacity, matching her sister ship’s record‑breaking size.
- Over 248,000 gross tons, among the world’s largest vessels.
- 20 decks packed with attractions, restaurants and amenities.
Onboard Experience
Neighborhoods & Attractions
Star of the Seas features eight distinct neighborhoods, including:
- Thrill Island with the record-setting Category 6 waterpark – the largest at sea.
- Hideaway, an adults-only suspension pool and chill zone.
Dining & Entertainment
- Over 40 dining and bar venues, including upscale spots like the Lincoln Park Supper Club with 1930s-style live entertainment.
- Brand-new musical: Back to the Future: The Musical, debuting onboard.
- Broadway-level shows, an ice arena, climbing wall, mini-golf, surf simulator and more.
Accommodations
- 28 cabin types, ranging from standard ocean views to the high-end Ultimate Family Townhouse suites featuring in-suite slides and hot tubs.
Itineraries & Pricing
- The maiden voyage sails on August 31, 2025, covering Eastern & Western Caribbean routes including stops in Cozumel, Costa Maya, Roatán, San Juan and Perfect Day at CocoCay.
- Preview sailings added starting August 16, including shorter showcase journeys.
- Fares begin around $950–$1,610 per person, depending on sail date and package.
🧳 Travel Advisor Tips: How to Sell Star of the Seas
Highlight the WOW factors:
- Largest at-sea waterpark, adult-only retreats and Broadway musicals onboard.
- Family-first design with attractions for all ages from thrill seekers to chill vibes.
Upsell with Privileges:
- Recommend private island options like platform access and Coco Cay upgrades.
- Suggest Ultimate Family Townhouse suites or Hideaway access for premium clients.
Build buzz:
- Position Star as the next evolution of family cruising bigger and better than Icon of the Seas.
- Leverage Diana Ross’s high-profile godmother role and exclusive inaugural performances.
Timing & Logistics:
- Encourage early bookings for limited preview sailings in August.
- Frame Port Canaveral as the gateway to Orlando theme parks and family excursions.
Wrapping Up
Royal Caribbean’s Star of the Seas sets a new benchmark for family cruising boasting record-breaking onboard attractions, gourmet dining and unforgettable entertainment. With its August 2025 debut on seven-night Caribbean itineraries, the ship represents a compelling new option for clients seeking bold adventures and upscale relaxation in one package.
As a travel advisor, positioning this cruise as a once-in-a-lifetime vacation experience will help you capture early attention and bookings. Let me know if you’d like help building email copy, social posts, or advisor training materials to highlight Star of the Seas in your portfolio!
