Even those most passionate about their travel business can have trouble when it comes to marketing it. You know there are potential clients out there, but you just aren’t sure how to reach them with your brand. Thankfully, there are many inexpensive and easy to learn marketing tools and practices that any travel agent can…
Whether your just getting started with your independent travel agency or have years of managing your agency and clients under your belt, you know the importance of marketing for your business’s success. However, between finding the time and the budget, marketing campaigns and plans can easily get pushed to the backburner. Don’t sacrifice your agency’s…
As members of the hospitality industry, travel agents bread and butter comes from the relationships they have with their clients. However, between attracting new clients and retaining old ones, it’s easy to slip into a sales-only mindset and neglect building real connections with your customers. If this struggle sounds all too familiar, take a look…
Independent travel agents, you cannot ignore your email and content marketing as a viable tool for finding new clients. And the holidays are a perfect time to get people thinking about travel. How? Here are a few ideas: 1. Ask for referrals You know what they say: referrals are the best marketing. Therefore, send your loyal…
-- Janice Gilliard