Even those most passionate about their travel business can have trouble when it comes to marketing it. You know there are potential clients out there, but you just aren’t sure how to reach them with your brand. Thankfully, there are many inexpensive and easy to learn marketing tools and practices that any travel agent can…
Word-of-mouth referrals are more valuable than ever in our internet and social media-driven society. In fact, over a third of participants in a recent survey said they decided to use a travel agent because of a friend’s recommendation. But how do travel agents go about gaining these valuable referrals without isolating their current clients? Here…
Whether your just getting started with your independent travel agency or have years of managing your agency and clients under your belt, you know the importance of marketing for your business’s success. However, between finding the time and the budget, marketing campaigns and plans can easily get pushed to the backburner. Don’t sacrifice your agency’s…
-- Janice Gilliard