Working for yourself means that
now, more than ever, extra attention must be paid to the way potential
customers see you. Your online brand is not only an extension of who you are in
real life, but it also gives people a glimpse of what you can offer and moreover, how you can offer it to them.
you don’t have to be a social media guru to create an effective strategy.
Choose Your Networks Wisely
There’s a wide
array of social media networks out there that allow you to check in here, pin and
tweet there, and post, snap, ping and chat almost anything at any given time
throughout the day. The trick comes with focusing your preferred networks to
suit your brand’s particular needs. For example, being a travel agent means a
great deal of your time is spent disseminating relevant travel news and
updates, highlighting locations around the world, using visuals to accentuate
the experience and answering any questions that past, present and potential
clients may have. With that in mind, networks like Instagram, Foursquare and
Twitter are ideal for accomplishing your specific set of goals effectively.
Nothing translates into a positive
community view of your brand faster than establishing a sense of reliability.
Posting regularly on a schedule gives your customers something to look forward
to. Whether it’s once every Wednesday or three times a week, being consistent
will put you on the fast track to social media success.
Foster a Healthy Rapport
Everything from answering questions
to troubleshooting customer concerns will help to establish a rapport with your
audience that will both strengthen your brand and increase your authority as a
though leader in your respective industry.
Being knee-deep in
the digital age means that in order to stay a step ahead of the competition,
you have to be able to leverage online resources intelligently and effectively.
And with a little due diligence on your part, it’ll only be a matter of time
before you’re reaping the benefits of having a fantastic social media presence.