Even those most passionate about their travel business can have trouble when it comes to marketing it. You know there are potential clients out there, but you just aren’t sure how to reach them with your brand. Thankfully, there are many inexpensive and easy to learn marketing tools and practices that any travel agent can…
Word-of-mouth referrals are more valuable than ever in our internet and social media-driven society. In fact, over a third of participants in a recent survey said they decided to use a travel agent because of a friend’s recommendation. But how do travel agents go about gaining these valuable referrals without isolating their current clients? Here…
Whether your just getting started with your independent travel agency or have years of managing your agency and clients under your belt, you know the importance of marketing for your business’s success. However, between finding the time and the budget, marketing campaigns and plans can easily get pushed to the backburner. Don’t sacrifice your agency’s…
Even the most seasoned travel agent can feel like they’ve hit a roadblock trying to reach new clients. Despite the many communication tools of our digital age, it seems more difficult than ever to be heard above the noise and to generate qualified leads for your independent travel business. Many independent and home-based travel agents…
While Facebook should be your top focus of the social media platforms when it comes to reaching current and potential clients, there is still much to be said for a strong Instagram presence. After all, people say “a picture is worth a thousand words,” and Instagram is at its core a photo-sharing app. The travel…
For a long time, the travel industry has focused the majority of its attention on reaching older demographics. We have assumed that those most likely to need the services of a travel agent are older individuals who have an established career that offers ample vacation time or are retired. However, recent studies show that millennials,…
The travel industry is an ever-changing industry. The popular destinations clients asked for last year are old news. From the screens of their smartphones, everyone has access to a plethora of information online about new, exciting destinations and a multitude of travel options. It’s more important now than ever for travel agents to stay abreast…
When all the information in the world is seemingly at our fingertips, a lot of people out there have the mindset that they don’t need experts anymore. From fixing their leaky sink using a Youtube video to planning their family vacation on Expedia, consumers can give you reason after reason that they’d rather just do…
We’ve written before about the importance of blogging as a marketing tool for independent travel agents. However, between communicating with clients, calling airlines and hotels and your many other responsibilities, it’s easy for your blog to fall to the wayside. While the weather begins to cool down and the pumpkin spice flavors begin to appear,…
If you search for “travel agent” online, you’ll come up with almost 60 million results. How can you, as one independent travel agent, stand out in this mass of information? The answer is simple: find a specialized travel niche. It may seem counterintuitive, but narrowing the scope of travel services you market can actually increase…
-- Janice Gilliard